Well, that was quick.
Yeah.
This is the last mini memo drop that I'm
going to do, and I wanna explain why.
When I structured the bet, I
gave myself two episodes a week.
Tuesday was for the messy experiment,
documentation parts Friday was for
these tight little wisdom hits,
and if you've been listening, you
already know what happened because I
talked about it in the last episode.
The Tuesday episodes scare me
because I cannot control them.
I have promised myself that I will
show up and discuss whatever happened
because when you're trying to do
something new, when you're building a new
identity, things are going to be messy.
Patterns are gonna pop up.
And I know I would have loved to been
able to learn from someone else's
real time experiment, but I've only
ever discovered people who record
things retrospectively, people sharing
as they look back on what happened.
But we wanna know what's actually
happening before the success comes.
So that's the real meat of this podcast.
That's what Tuesdays are all about.
But Fridays were a different deal.
Fridays were going to be all about
delivering these little mental
reprogramming nuggets for your brain, and
that meant I was going to be in complete
control of what was happening on Fridays.
Because Fridays, I could prove that I know
my shit about the operating system of the
mind, And if I'm being totally real, which
is what this whole experiment is about.
Friday was actually my insurance policy
against looking incompetent on Tuesdays.
So here's what I'm sitting with.
My current business philosophy is built
on subtraction, not addition, but my
survival brain keeps trying to add more.
More value, more content, more
proof that I am worth your time.
Think about it.
When something feels
insufficient, what do we do?
We add, if our relationship feels
shaky, we add more date nights.
If business feels slow,
we add more offers.
If we feel unworthy, we add more
credentials, more displays of
expertise, more mini memos to
prove we deserve to take up space.
But what if adding is the problem?
I've got a pretty solid month
of evidence to look at here.
I stripped away all the production
filters from this podcast and those
crazy clicking noises disappeared.
I stripped away designing highly
visual posts in Canva for Instagram,
and my engagement went up.
When I subtract what I think I need,
what I actually need emerges, and even
as I'm sitting here recording this.
Speaking these words, my brain
is screaming once a week.
Isn't gonna cut it.
People need more touch points.
You're supposed to be building
something, but here's the thing.
The bet was never about
building an audience.
I'm not trying to grow a podcast.
I'm simply here to document
and experiment in real time.
The podcast is the documentation.
The podcast is not the business.
These mini memos I've been dropping
on Fridays are really me trying to
hedge that bet, like I'm gonna show my
cards while I'm still playing the hand.
Here.
Let me prove.
I know something about mind
training while I'm over here.
Supposedly trusting energy over
strategy doesn't make sense, and if
we're getting really honest because
I'm going to do this experiment, I need
to be transparent about everything.
I think part of me was hoping that
these mini memos would showcase
my value enough that some people
would want the full memo experience.
I've got 180 episodes sitting there,
deep, rich, transformative content, and
my ego thought, Hey, this could be a new
way to show people how great this is.
If you can just give them a little taste
here, they're gonna want the whole meal.
And the ego is sneaky.
I wasn't even aware I was
operating on that level.
On a conscious level I was thinking.
If I make these little mini memos, then
it will make this whole experience more
fun for me because I love that work.
But that is performance
energy, that is proving energy.
That's please love me, I promise
I am valuable energy and I am done
building anything from that frequency.
So when I catch it happening,
I've gotta cut it out immediately.
If this experiment has shown me anything
in four weeks, it's that the universe
responds to authenticity, not strategy.
So I'm cutting the cord, not because the
mini memos are bad, and it's not because
I don't think people deserve value, but
it's because I've identified that the
energy behind making those episodes is not
compatible with where I am leading myself.
That last part, that's everything.
The energy behind your actions
determines the reality you create.
You can't build a sustainable
business from proving energy.
I'm gonna spend the rest
of my days proving myself.
You cannot create authentic connection
from performance mode because then
everything becomes a performance.
That's not sustainable.
You can't bet on yourself
while simultaneously hedging
against your own experiment.
So the most authentic thing I can do
right now is acknowledge that these
Friday drops were never for you.
They were my safety blanket.
They were my way of ensuring that even
if Tuesday's episode was messy, at
least Friday would prove I'm legitimate.
But legitimacy isn't something you prove.
It's something you embody and you
embody it by making aligned choices.
Even when, and especially
when those choices mean you
have to do less, not add more.
So here's what happens Next Tuesday,
episodes continue raw, real, documenting
whatever the universe delivers that week.
If something organic emerges that
belongs in this spot on Friday, if
there's something that needs to be said
beyond Tuesday, I'll say it, but I'm
not gonna schedule authenticity anymore.
I'm not gonna promise biweekly value
to hedge against my own vulnerability.
This is me right now choosing the
experiment over the performance.
This is me trusting that documenting
the real journey is enough.
It's more than enough.
It's the thing, it's everything.
Because the energy behind those
mini memos is not compatible
with where I'm leading myself.
And if you're still listening
after this, if you're witnessing
me, catch myself, trying to earn
my worth and choosing differently,
then we're building something real.
This is proof that you can
build success by subtracting.
Sometimes the most powerful
move is stepping outta the game
and refusing to play the game.
The bet continues Tuesday.
Thank you for witnessing this.
Thank you for holding space while
I choose building over performing.
Even though right now the building
feels like it's doing less.
Go bet on yourself.
See you Tuesday.