So this week I got the same message
through three different people.
Slow down and receive.
Mike was the first one to say it to me.
My husband told me I need
to completely unplug.
Then one of my coaches said
it to me during our session.
Then I heard it on a webinar
recording from David Gim.
As part of this group I'm in.
And every single time
it was the same message.
The less you do, the more
you're gonna make three times.
And yet, I had so much fear
about slowing down right now.
But I have learned that when I get
a message repeated to me, I listen.
Welcome back to the bet.
Every journey starts with a
choice, and mine is a bet.
For one year, I'm gambling
on energy over strategy.
No more forcing and no pushing.
Just the courage to show up.
And see what happens when
reality becomes my playground.
This isn't a podcast.
It's a real time experiment
in the lab of my life.
Welcome to the bet.
So after the third time I heard
maybe think about slowing down.
I finally got it.
It all ties back to
the hermetic principle.
Of gender, masculine and feminine energy,
maintaining that balance between the two.
How much are we pushing, forcing,
doing, versus how much are we receiving,
flowing, being open to what comes our way.
I tend toward the masculine.
A lot of people interested in
business I think are also like this.
The action feels good.
The doing feels productive.
And I think for me, a lot of that
comes from genuinely loving my work.
I feel driven to produce things.
It feels productive, feels
good to me to go, go, go.
But here's the thing, when I
stopped to ask myself, when was
the last time you unplugged?
I could not remember the last
time I took even one day off.
Couldn't remember when that was.
Which was a massive red flag to me.
So Friday evening I unplugged my phone.
I did not touch it again
until Saturday night.
I knew I had to do an Instagram
post Saturday morning, 'cause I've
been doing daily posts now and I
didn't wanna break that streak.
So I figured out how to
schedule it ahead of time.
Everything worked.
Did it just fine without me manually
posting it on Saturday morning.
So going through that process of having
no phone, no email, no social media,
no work, no recording, no planning,
no writing out anything, nothing.
It was so uncomfortable.
I did not even know how to relax,
and I couldn't think of even one
thing to do, not one thing that
sounded fun or relaxing or enjoyable.
That's the place I was in.
I couldn't think of a book I
wanted to read or music to go
listen to, or a movie to go watch.
Nothing sounded appealing, so I ended up
taking a drive 'cause we're in the middle
of some rainstorms right now here in
Arizona, and the clouds were magnificent.
Anyone who knows me knows
I'm a sucker for clouds.
Cloud formations just move me in a
way that few things can, opened up the
sunroof, took a drive out into the desert,
spent some time thinking in silence,
just being in awe of nature and the
clouds, and cultivating that feeling of
wonder and awe at the vastness of space
it is like a drug for the brain.
Biochemically speaking, I've been
getting so much meaning from my work.
I find it very meaningful, the work I
do, but I haven't been creating space
for anything to return back to me
and something interesting happened.
When I finally checked my Instagram
account, after a day and a half of being
offline, I had eight new followers.
That does not happen for me,
not in one day, especially when
I'm not really posting anything.
I shut off completely and allowed myself
to receive and asked the universe to
send me some kind of message through
that, and that's what showed up.
It's very interesting timing
if you ask me, and this whole
experience got me thinking more
about synchronicity, how it's one
of the most powerful guides we have.
When we tune into the messages we
receive and actually follow them.
It helps us stay in flow, being
guided message by message.
So when we fight the messages, we
get the, the harder lessons that
turn into those boulders that
land on us out of left field.
So I think three different people
telling me to slow down was not
random, it was the universe.
Using synchronicity to get my attention
and synchronicity is really how we know
we're aligned with something bigger
than our own forcing could ever create.
And speaking of forcing, you guys know
I've been trying to figure out Memo
for months now, and I said last week
I was gonna have a decision about it.
So here's where I wanna go first.
Every morning lately I've been
waking up asking who can I serve?
What can I do now?
How can I help?
Who can I be of service to
point me at who I can help?
And Sunday morning, Mike and I
are having breakfast and we get
into this conversation about Memo
and it shifted my perspective on
how I had been thinking about it.
I said to him, you know what?
You are exactly who I should
be asking about this because
you don't listen to Memo.
You are married to me.
Maybe you've listened to a couple
episodes that I told you about,
but you don't use this product.
You don't necessarily see
the point of using it.
So what do you even think it is?
I asked him, what's your concept of memo?
And he didn't get what it was for.
This human who's in my life,
more than anyone else, doesn't
understand what the product is about.
So he said, give me an
example of what it does.
So I start explaining it on a
neural level, like the neuroscience
behind it, and he stops me.
No, since you gotta start at level
one, I don't get all that, and I don't
think a lot of people get that either.
So I'm trying to tell him how you have
to understand the operating system of
the mind, how your thoughts control
everything, and when you learn to work
with your mind, and he cuts me off.
He's like, but I don't get that.
He says, I don't actually
even believe that.
What if I just have a problem?
I just wanna solve my problem.
I said, you're focusing
too much on the problem.
I think that actually is the problem.
He was like, what do you mean?
I'm like, well, wherever your
attention goes, whatever you
focus on, that's what increases.
And I took him through this quick little
32nd exercise I do with people and he
was like, oh my gosh, that's incredible.
It was designed to show him that
anything we focus on, that's what
you get more of, more awareness of.
So when we focus on our problems, we
get more awareness of the problem.
Of the pain we find ourselves in,
it doesn't help us figure out the
problem, even though we think it should.
It keeps us exactly where we are.
And through this whole conversation,
we came up with a new plan.
He had this idea that I should
be doing weekly webinars.
He's like, what about webinars?
Um, so I hadn't thought of that before.
And I was like, well, I don't know
that I wanna go on this big old
webinar, especially not weekly.
Maybe if they could be short, short,
just like memos are short webinars
that actually show the value.
So that's what we're gonna do.
Mike's gonna help me set it up
because it's technologically
intensive and I really don't have
the interest or the bandwidth in
learning more tech support right now.
So I told him he is officially
employee number 0 0 1, and
he's gotta get his ass on this.
So he's responsible for setting that up.
I'm responsible for coming up with
the webinar, but he's gonna do all
the backend tech to get that going.
And then he says on top of that, I
think the real value is people getting
to talk to you about something.
That's where you shine.
You should offer some type of
phone call with everyone who joins.
And my immediate reaction was, no way.
That's not sustainable.
I had resistance full force right there.
I was like, what if 10
people join in one day?
I cannot give away 10 calls.
We need to be thinking about
the sustainability of this,
and he just called me on it.
He was like, why are
you being so resistant?
You just told me 10 minutes ago when
you were going through your whole
spiel, how resistance is where you
should actually look for the thing
that might crack something open.
I was like, oh my God, you're right.
Using my own teachings against me.
But he's right.
I was very resistant
to how he presented it.
I was too focused on the actual nuts
and bolts of what he was saying.
Give away, , free coaching calls.
But it doesn't have to be like that.
That's not what it is.
The concept itself is actually
brilliant because people need tools
to be able to use memo effectively.
So if I guide them through specific audios
first and help them identify the exact
beliefs they're gonna be working with.
Then they can bring that to a 30 minute
intensive, and it can be incredibly
targeted, incredibly powerful.
Plus I'm gonna get some really good data
on what it is that my audience needs.
What is it that they're getting stuck on?
Because I want to be of value to the
problems they're actually having.
So we're gonna try it.
Never tried anything like this before.
I'm gonna also try it with
my upcoming podcast tour.
Think it could be really powerful.
So this whole conversation with Mike
brought up something else that I had
been struggling with, which is this
whole approach to marketing that
just does not sit right with me.
Earlier this week I had this realization.
That I captured in a voice note
that has been brewing in the
background of my mind for a while.
Something about marketing that really
bothers me, and I talked about this
with my coach on my Tuesday business
call, is that effective marketing is
supposed to poke at people's pain in
order to get them to buy, and that's
what effective, excellent marketing does.
It pokes at your wounds, reminding
you of where you hurt so that
you start seeking action, start
seeking a remedy for that pain and
you're gonna hand over your money.
To do that.
And to me that feels emotionally
manipulative to make people hurt
bad enough to move them toward
fixing something, and it hit me.
Why does that bother me?
I've had several coaches tell me
you're thinking about it the wrong way.
You realize you're helping people,
you're offering them the solution.
It's like, yeah, but I don't
need to aggravate the pain
to sell them a solution.
I don't wanna be the person
who contributes to perpetuating
this cycle of feeling like there
is always something to fix.
I don't wanna be a part of the
manipulation that says you have
a problem and you need to be in
enough pain to pay me to fix it.
I want the people who are thinking,
I can see the potential here, and I'm
hungry to see what I'm capable of.
I wanna go toward that, not
trying to move away from my pain.
I see what's possible and I want it.
I desire it.
That's what I wanna move toward.
And when I think about
that, I come alive inside.
Why do I wanna attract people
who think they're broken?
None of us are broken, and I'm sure
there are plenty of other people
who are very good at working with
that, but that is not my gift.
My gift is leading people toward what
they're capable of, what they're potential
and their possibility holds for them.
That's what fires me up,
and that's what my messaging
needs to get crystal clear on.
And while I'm getting clear on
messaging, I still need data on
whether Memo itself resonates.
So that brings me to what happened
with my coach on Tuesday, Tuesday's.
Call was about memo and I told said
this last week that I was gonna come
out of that meeting with a decision.
No more pending energy.
But it turns out we're still pending,
but not because I'm waffling.
It was because when we looked at
the data together, there wasn't
enough data to make a decision.
I haven't actively tried to sell it
enough to get data, and I also haven't
spoken to people who considered buying
it but didn't in order to figure out why.
We don't know if it's that they don't
understand it or if they don't think
they'd use it or if it seems too complex
or what's, what is the reason behind it.
Or is it because my audience is so
small and everyone in my world has
already seen it and the people who
are gonna buy it have bought it?
And so we need to expand the audience.
We don't have the data, so
we're in a holding pattern, but
it's an active holding pattern.
It's not that I'm not making a decision.
I am moving into data collection mode.
So I'm gonna spend four to six weeks
doing that, and then we will have some
data to work with to move forward.
Through some kind of action with
our own analysis of the data.
Overall, I think this week has
showed me something really important.
Big answers come when I stop forcing them.
Mike could see what I couldn't
because he's not in the thick of it.
Also, that clarity on how I feel about
pain points came after I released my own
grip on how marketing is supposed to work,
and the Instagram followers fell in my
lap when I disappeared from the platform.
Having this podcast is keeping me
moving forward in ways I did not expect.
It is helping me think throughout
the week in ways that I wouldn't
have normally done, because I know
I have to show up here every Tuesday
with something real to report.
It changes how I process
everything that happens to me.
Think about it from the
perspective of what's my next step?
What am I gonna talk about, taking
action and moving myself forward.
The memo, webinars, the
30 minute intensivess.
Data collection.
It's all movement, but it is movement.
That came from taking a pause from
listening to the message that said,
slow down, slow down, slow down.
Yes, I had to hear it three times, but
that's kind of how synchronicity works.
You gotta hear it at least a couple
times in order to pick it up.
I really also highly recommend
that people do something like this.
Some kind of weekly accountability
that forces you to see your patterns,
to celebrate your movements, and
to catch yourself when you're in
a forcing mode or when you're not
taking action, one or the other.
So week six taught me that
the push needs the pause.
I need both to actually
create some kind of momentum.
You can't just exhale forever.
You can't just inhale forever.
You need both.
It's a cycle.
I've been trying to force Mamo to work
through my own understanding of it, but
ironically Mike, who doesn't understand
it at all, gave me a big breakthrough.
Sometimes the answer comes from the
person who doesn't even know the problem.
So I am learning to slow down and
to speed up simultaneously, slowing
down the forcing and I'm speeding
up the experimenting less thinking
about what might work and more
trying things to see what does work.
So next week I will report back
on how these first experiments go.
We'll see how far we get with
this whole webinar system.
I know nothing about that world, and
we'll see whether people respond to it.
And what happens when I actually talk
about Memo consistently, I'm gonna be
doing that on my Instagram stories.
So the bet continues, the
documentation continues, and now
the receiving is gonna continue too.
Having a whole lot more fun
sharing this all knowing
somebody's out there listening.
So thank you for that.
Go better on yourself.