It is week three of my one
year experiment, and this week
I caught a pattern that has
been bleeding my business dry.
I keep giving more and more
while I am charging less and
less thinking that somehow the
universe will balance it all out.
Spoiler.
It does not work that way.
Welcome back to the bet.
Every journey starts with a
choice, and mine is a bet.
For one year, I'm gambling
on energy over strategy.
No more forcing and no pushing.
Just the courage to show up.
And see what happens when
reality becomes my playground.
This isn't a podcast.
It's a real time experiment
in the lab of my life.
Welcome to the bet
that's Friday evening, and I'm sitting
here having what can only be described as
a little moment of reckoning with reality.
I've spent a lot of today looking
through my business offers, and the
math is not mathing, which is my
six week accountability program.
I charge $397, but most people pay 2
97 because if you're a memo member,
you get a hundred dollars discount.
So $300 for six weeks of daily check-ins
with me, daily access to my brain.
Daily videos of how I'm moving myself
forward, watching me shift my own beliefs
and limitations in real time, and all my
program audios, all my brain serums, all
my guided labs, which are really powerful.
And we have two group calls as well.
So that is a lot.
Plus, when the members post in their
rooms, when they drop voice notes,
I give them personal feedback.
I give them personal perspectives.
I give them personal shifts on everything.
2 97 divided by 42 days.
That's $7 a day for transformation work.
, And then we have Memo, my personal
trainer for the Mind, $22 a month.
Right now there's over
170 episodes in there.
Plus I just launched Memo Bot,
which is my AI coaching, that I have
precision coded with all my frameworks.
That people can get a custom prescription
for exactly which episodes they need to
listen to in what order to unlock the
pattern that's underneath their problem.
22 bucks for that.
And here's the kicker, I'm
exhausted not from the work itself.
I love my work.
Absolutely love it.
I'm exhausted from the
energetic imbalance of it all.
So what's the pattern
that I'm catching here?
I keep thinking that if I just
put enough value out into the
world, it has to come back to me.
Like there's some cosmic accounting
system that's keeping track of
all of this, and I'm going to get
a big karmic check in the mail.
And when I look at my business, I can see.
That I have created a truck ton of value.
There's no question about it, but I
do not have the revenue to reflect
it, and it's not like there's some
random checks landing in my lap from
other portals outside of my business.
So let me give you some context here.
Memo has over 170 episodes now, and
each episode is 10 to 20 minutes of
very carefully crafted content that's
roughly 50 hours of audio content,
plus the AI coaching bot that I spent
weeks coding, training it with all my
frameworks, with my very specific way
of finding patterns underneath things.
The feedback I get has been phenomenal.
People love it.
People tell me they've had
breakthroughs that they couldn't
get from years of therapy.
They're finally taking
action on dreams they've had.
They're transforming their relationships
and their businesses and their entire
way of being, which thrills me.
And they're getting all of this.
For $22 a month or less because
I have a lot of lifetime members
who got in at the initial launch
price of $88 one time price.
That is less than a dinner out.
You know what really got me?
There are people out there making
bank, selling their dirty socks
to strangers on the internet.
Things like that are happening
and those people get to be rich.
And I am over here selling
actual transformation for 22
bucks that does not compute.
So let me back up for a second because
there's a belief I've been operating
from that I need to unpack here.
I have been taught, and maybe you have
too, that if you just do good work.
If you focus on putting as much
value as you can out into the world,
then it has to come back to you.
How many of us have been fed this
idea that if you're generous enough,
if you serve enough, if you give
enough, then abundance will find you.
I have bought into this completely.
I thought if I just keep creating
value, if I keep overdelivering.
Keep proving how much transformation
I can provide, then surely the
universe would balance the scales.
But I don't think that's necessarily true.
I mean, look at teachers.
They're shaping the
minds of little humans.
They spend their days creating
potential and possibility, and
they're paid nowhere near their worth.
So clearly doing valuable, meaningful
work is absolutely no guarantee
that the universe pays you back.
The pattern is this, I've been trying
to prove my worth by giving it away.
Like if I just overdeliver enough,
if I just give enough value,
then somehow I will be worthy.
Worthy of what?
Success money.
Recognition, that's not how energy works.
Here's what interrupted the pattern.
A conversation with my mentor
about something called Ayni.
I was talking about this whole
situation and he brought up this
concept that I had never heard of.
Ayni is an ancient Incan concept
and it's about sacred reciprocity,
not just exchange, but a living
balance that maintains harmony in
relationships and with the cosmos.
And here's what hit me.
When I drastically overdeliver
beyond what I'm charging.
I'm not being generous.
I'm actually blocking reciprocity.
By not allowing others to give
back fairly for what they receive.
I am disrupting the natural
flow in Andean thinking, right?
This creates an energetic debt
that weighs on both parties,
not just on me, on both parties.
I'm devaluing my own work and
it sends mixed signals about
the worth of what I'm offering.
If I'm charging $22 for something,
I'm telling the universe and my
clients that that's what it's worth.
It's creating unsustainable dynamics.
I'm depleting myself, which means I
can't show up fully for my work long
term, and when I'm depleted, nobody wins.
The universe operates on
circulation, not depletion.
. Rivers that only flow
outward become empty.
Those that receive and give,
maintain their vitality.
Think about breathing.
You can't just exhale forever.
You would pass out.
The inhale is just as
important as the exhale.
The receiving is just as sacred as
the giving, but I've been holding
my breath on the receiving end
thinking that made me more generous,
more noble, more worthy somehow.
So what's the new thought
I'm programming in.
True generosity includes being generous
with myself, setting prices that reflect
my value isn't greed, it's participating
properly in the dance of reciprocity.
Here's what I realized.
The transformation doesn't just
come from the content I provide.
It comes from the transaction itself.
When someone isn't invested financially,
they can inhabit this space of
I'll just catch the next round.
I'll do it next time.
I've got lifetime access to
this so I can just go back and
revisit this when I need it.
'cause it wasn't that big of a deal.
I see this happening in stand.
The people who got it at the
2 97 price point, some of them
are absolutely crushing it.
They're showing up daily, doing the
work, having massive breakthroughs,
but others, they're kind of halfway in.
They'll check in when they feel like it.
They'll do the work When it's convenient,
they'll miss a week and think, that's it.
I've ruined it.
I can't do anymore.
I'll just come back for the
next round, and I get it.
When you're paying $7 a day for
something, it feels optional.
It's less than your morning latte.
You can skip it without feeling the loss.
But when you're paying what
something is actually worth, when
there's real skin in the game,
you're gonna show up differently.
You're gonna want to extract
every ounce of value.
You do the work even when you
don't feel like it because you're
invested in the transformation.
I want the people I work with
to get my very best, and I know
I will show up differently when
the exchange feels balanced.
When someone pays me 2 97 for six weeks
of daily personal attention, I'm going
to be depleted before I even begin.
Even though I'm not realizing it, but when
someone invests at a level that honors the
transformation that is available to them,
I show up like a fucking warrior for them.
I go above and beyond
because the energy is clean.
the exchange feels fair, but man is
their resistance to claiming this.
Even saying that I should be paid fairly
for the transformation I provide, it
feels harsh coming out of my mouth.
There is still work to do there.
You wanna know how deep
this programming goes?
After I had this whole realization
earlier, I immediately.
Started thinking to myself,
well, maybe I should keep memo
at $22, but just add more value.
Maybe I could create a
scholarship program for stand.
Maybe the problem is that I'm
just not marketing it enough.
It's not that I'm undercharging.
Do you hear that?
, I mean,
even after recognizing the
pattern, my brain immediately
went to how can I give even more?
Part of me thinks if I have offers
that anyone can access, that's noble.
It's like I'm some kind of
transformational Robinhood making personal
development available to the masses.
That's part of the reason I started
this podcast 'cause it's completely
free and that feels good to me.
That feels aligned.
But I can't keep loading up my paid
programs with more and more value
while I'm charging less and less, and
then expecting people to somehow be
able to get more and more out of them.
And that's the truth I have to face.
People don't need more information.
They need to value what
they already have access to.
We've got over 170 memo episodes.
Each one carefully crafted each one
containing transformative concepts.
But at $22 a month, how much
are people really valuing it?
How many episodes are sitting
unlistened to, because they
know there'll always be more.
How many breakthroughs are being
missed because it's too easy
to say, I'll get to that later.
It's like having a library card to the
library of Congress, but you never go
because you know it'll always be there.
The accessibility actually becomes
a barrier to your engagement.
So maybe it's not about creating more.
Maybe it's about honoring
what's already been created.
Here's another layer of resistance.
I'm noticing, I'm afraid that if I
charge what my work is worth, I'll
be excluding people who need it.
But you know, that's me.
Assuming that price is the only
barrier to transformation, it's not
the biggest barrier is commitment.
Sometimes a higher price point
creates the commitment that makes
the transformation possible.
So what am I actually
doing about all this?
This week.
I'm gonna spend some time actually
thinking about how I can restructure
everything, not just looking at
pricing from a revenue standpoint.
But from an energetic exchange
standpoint, because that's
what this experiment is about.
If we're trying to build something
energetically, if this whole bet
is about energy over effort, then
the energy has to be balanced.
Let me tell you what this actually looks
like in practice, because it's messy.
It's not just changing
numbers on a sales page.
I'm gonna have to sit with each of my
offerings and really feel into them.
Stand, like what is the actual
transformation available there?
What energy am I pouring into it?
What do people get when they fully engage?
And then the hard question, what
would I need to receive in exchange to
feel excited about showing up fully?
The answer is not 2 97, but
here's what is interesting.
Stand has taught me something important.
I love having a pod of
people to pour myself into.
I love the daily connection, the
witnessing of transformation,
the group dynamics, but I can't
pour myself into a big group of
everyone at the current price point.
So I think I'm gonna create
different containers for
different levels of investment.
There will still be an accessible version
of stand the framework, the daily audios,
the group experience, but my personal
daily energy is going to be reserved for
a much smaller, more intimate container
where the exchange actually reflects
the transformation that's available.
Actually, wait, I need
to add something here.
I recorded most of this episode
last night, and then this morning
I woke up with another layer of
understanding about this whole thing.
When I look at stand, my group is
usually right around 15 people.
Give or take a couple, but typically
only six people end up really
showing up every single day and
taking full advantage of everything.
And I used to think that was a problem.
Like, why aren't more people engaging?
But what if?
What if it's not a problem?
What if energetically speaking,
I'm only available to truly
support five or six people?
At that price point, what if the universe
is actually creating balance for me?
By having the engagement naturally
whittle down to what feels energetically
sustainable for me, I'm not even sure
that's a thing, but this experiment
is all about dealing in energy here,
so maybe it is worth looking at.
And here's what I do know for sure.
This pattern isn't unique to my programs.
I've been in plenty of group programs
where not everyone shows up, and I
have paid a lot of money for things
I haven't fully participated in.
So charging more money
doesn't automatically solve
the engagement problem.
So maybe the answer isn't to charge
more in hopes of thinking that that's
going to have everyone show up.
Maybe it is too beat.
Really honest with myself about
how many people I can actually hold
energetically and then price accordingly.
If I can truly support six people with
my full presence, then maybe I create
a container for six people at the right
exchange instead of a container for
15, where only six get what they need.
I don't know.
I'm still sitting with this,
but it feels like another piece
of the reciprocity puzzle.
Anyway, lemme tell you about memo.
Memo is also at a turning point.
After all the episodes I've recorded,
I'm sitting with a big question.
Is it complete?
I keep thinking I need to create
more episodes, cover more topics,
fill more gaps, but maybe that's
my pattern all over again.
Give more.
Give more, more, more.
Maybe 170 episodes is enough.
Maybe it's time to package this body
of work as complete and let people
actually dig into what already
exists, because here's what I know.
I'm sure there's a lot of
people who haven't even
listened to half the episodes.
They're subscribed, they're paying
their money, but they're not actually
engaging with the material because
it's too easy to let it pile up
like unread articles in your inbox.
What if Memo became a complete work,
a capsule, something you invest in one
time, and then actually use, because
you know there's no more coming.
What if the scarcity of knowing that's
all there is actually created more
engagement than this overabundance
of new episodes every single week?
So the restructuring isn't just about
raising prices, it's about creating
containers that honor both the
transformation available and the energy
that is required to facilitate it.
This podcast is obviously staying
free because that's my gift to
whoever out there ends up finding it.
It's my way of giving back, of making
sure there's always something available
for anyone who's ready to hear it.
But my paid work needs to reflect the
actual value of the transformation
it provides, not just for me, but
for the people engaging with it.
Because when you invest significantly
in something, you show up differently,
you extract more value, you do the
work even when you don't want to.
I am not here to hold everybody
in the world with a $22 offer.
I'm here to hold space for the people
who are ready to really examine
themselves and take a fucking leap.
That's my brilliance.
That's what I'm exceptional at, and
that deserves to be valued accordingly.
Here's what I'm claiming
in week three of the bet.
My work creates expansion in
everyone who engages with it fully.
That expansion is valuable.
That value deserves fair exchange.
I'm not asking people for money.
I'm maintaining energetic balance.
I'm honoring the principle
of sacred reciprocity.
Look, plenty of million dollar
businesses have low ticket offers.
But they don't keep pouring their life
force into something with such low return.
They create it once and let it scale.
It's a commodity, or they
price it appropriately for
the ongoing energy investment.
I've been pouring my daily energy
into things that do not sustain
me energetically or financially.
That's not a business model.
It's a depletion model.
This week taught me something
crucial about this bet.
I said I was building a million dollar
business on pure energy, but I have been
leaking that energy through undercharging,
over delivering and believing that somehow
the universe would balance it all out
for me without me having to do anything.
The universe doesn't work that way.
The universe responds to clear signals.
And charging $22 for transformation
work while depleting myself is
sending a very clear signal.
I don't believe this is worth much.
That signal's changing starting now.
If you're listening to this and
if you've been in my world, you've
probably been getting incredible
value for almost nothing.
I'm not gonna apologize for that.
It's been part of my journey to
get here, but things are shifting.
Not because I care less
about accessibility.
This podcast is proof that I
want my work to reach people,
i'm making this shift because I think I am
finally beginning to understand that true
service requires sustainable exchange.
When the energy is
balanced, everyone wins.
You get my best.
I get to keep showing up fully.
The work gets to continue and expand.
That's sacred reciprocity.
That's the upgrade.
. So next week I'll tell you
about any decisions I've made.
I'm gonna sit with this and think
through it from an energetic
standpoint, not just a strategic one.
And until then, remember, true generosity
includes being generous with yourself.
Go bet on yourself.